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The Story of The Film Lab

Writer's picture: Elisa Cool MurphyElisa Cool Murphy

From Post-War Industry to ELevated Contemporary Living

Imagine it’s the mid-century post-war boom in America. New Orleans is alive with music, and the

sounds of Fats Domino’s “Ain’t That a Shame” 

and Louis Armstrong’s unmistakable voice are topping the charts. Television is taking off, and local programs like “Morgus the Magnificent” and “Nite People” are beaming into homes across the city. The demand for media production is skyrocketing, and at 822 N. Rampart Street, a film laboratory opens to meet the moment—Pan American Film Labs.


But the story starts even earlier.


In the 1940s, this building was M. Katz Furniture, a neighborhood staple in the French Quarter. As times changed and the entertainment industry grew, the space transformed into Pan American Film Labs, a hub for developing motion pictures and supporting the expanding world of television and film. In an era when storytelling was shifting from stage to screen, this building played a behind-the-scenes role in bringing creative visions to life.


Fast-forward to today, and another transformation is unfolding—one led by Cool Murphy Real Estate in collaboration with developer Cesar Burgos and listing agent Desiree McSwain. The Film Lab has been reimagined once again—this time as The Lofts at the Film Lab, contemporary residences that honor the building’s creative past while offering elevated, modern living in the heart of the Quarter.


With its industrial-chic interiors, lofted spaces, and an exclusive rooftop with city skyline views, The Lofts at the Film Lab offer something rare—**a vision brought to life through strategic planning, marketing, and storytelling by Cool Murphy Real Estate and expert representation by Desiree McSwain.**a fresh, modern perspective in one of New Orleans’ most historic neighborhoods.


The history remains, the story continues, and now, a new era begins.


To learn more about what your life could be like when you make the move to The Lofts at the Film Lab, visit www.filmlabnola.com.



 


Voted Neighborhood Favorite by Nextdoor, Team Cool Murphy is a top-producing, licensed real estate team based in New Orleans, brokered by Cool Murphy, LLC.


Celebrated for her next-level creative approach to real estate, Elisa Cool Murphy is an award-winning, top-performing real estate broker in New Orleans and the founder of Cool Murphy Real Estate.


Contact Her -

Facebook: @homeinneworleans

IG: @coolmurphynola

YouTube: @coolmurphynola

phone: 504-321-3194



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Cool Murphy, LLC consists of licensed REALTORS® in the state of Louisiana. Our brokerage is modern and cloud-based with mailing addresses at 904 St Ferdinand St, New Orleans, LA 70117. We serve the Greater New Orleans area and are happy to refer great agents in other places.

Our office number is 504-321-3194.

© 2022 by The Narrative. 

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