EXTRA! EXTRA! Bywater Sees First $1 Million Sale in More than Five Years!!
November 21, 2024—Stop the presses: Cool Murphy LLC has done what no one thought possible in today’s market. On the eve of its one-year anniversary, the brokerage has shattered records with the $1,050,000 sale of 3029 Royal Street, a stunning 4,100-square-foot property in the Bywater neighborhood. This marks the first million-dollar sale in the area in more than five years, redefining what’s possible in a market many have labeled “challenging.”
The Property That Broke the Mold
3029 Royal Street wasn’t just another listing. A historic home of unparalleled scale and design, its $1 million price tag posed a challenge in a neighborhood known for charm and character but rarely for sales of this magnitude. Though admired locally, the property struggled to connect with a buyer who felt at home in Bywater—until now.
That’s where Cool Murphy LLC’s strategic vision came in. With precision marketing and a knack for storytelling, the brokerage crafted a campaign that captured the home’s essence and reached beyond traditional local markets. High-impact video reels and editorial-quality photography showcased the property’s appeal, while a cutting-edge website caught the eye of a couple over 1,000 miles away. Their long-standing dream of owning a Bywater home became a reality with one look at the listing.
The Match That Made History
When the call came, it was clear: this match was made in real estate heaven. Cool Murphy LLC’s expert collaboration with the buyers’ team sealed the deal, bringing new homeowners—and new energy—to the Bywater community. "This sale proves that even in a tough market, the right strategy and thoughtful execution can make history." Shared Listing Agent, Broker, and Founder of Cool Murphy Real Estate, Elisa Cool Murphy.
What This Means for Homeowners
This isn’t just a win for Bywater; it’s a beacon of hope for sellers everywhere. In a market where doubt looms, this sale proves that with the right strategy and execution, success isn’t just possible—it’s inevitable. "Success like this doesn’t happen by chance; it happens by design," shared Cool Murphy.
Speaking of design, Jess Rocco, Associate Listing Agent and Cool Murphy's Media Team Co-Chair, said of the sale, "This home was a work of art, and it deserved a buyer who truly appreciated its unique story. Capturing its essence through photography and marketing was a privilege—and seeing it set a record makes all the effort worth it."
Wondering what your home might be worth in today’s market? Share this story with someone who’s on the fence about selling, and remind them: Cool Murphy LLC knows how to deliver results that make selling simple and create market history.
Voted Neighborhood Favorite by Nextdoor, Cool Murphy Real Estate is a top-producing, licensed real estate brokerage based in New Orleans, brokered by Cool Murphy, LLC.
Celebrated for her next-level creative approach to real estate, Elisa Cool Murphy is an award-winning, top-performing real estate broker in New Orleans and the founder of Cool Murphy Real Estate. Together with Jess Rocco, co-chair of Cool Murphy Media Team and top producer, this sale was made simple.
Contact them both at 504-321-3194 or cool@coolmurphy.com and jess@coolmurphy.com
